Marketing Analytics Needs to Take a Page from Google Search
Marketing analytics is clearly going to be a huge business driver in the near future, but for now it’s stuck in park.
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Kaycee Lai
- Mar 19, 2020
- 2 min
2020: The Start of the Next Generation Insurer
Carriers and Brokers are still grappling with data ingestion, management, and presentation challenges.
73 views
Kaycee Lai
- Mar 10, 2020
- 3 min
Chief Data Monetization Officer, Transformative Market Maker
Business needs an officer who can glue the data puzzle to intelligent insights and generate revenue: the Chief Data Monetization Officer.
389 views
Kaycee Lai
- Mar 2, 2020
- 2 min
How Easy Access to Data Enables More Effective Small Business Insurance Sales
Small business insurance carriers need data from internal and external sources to understand customer needs. How can they achieve this?
68 views
Kaycee Lai
- Feb 24, 2020
- 3 min
Why NLP in Data Analytics Shouldn’t be a Black Box
The goal of Augmented Data Management is to simplify the processes around data analytics. But when is it too much?
85 views
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- Jan 21, 2020
- 3 min
The Nimble Insurance Carrier: Expediting Product Innovation and Pricing
Promethium helps insurance carriers more quickly address dynamic pricing and time-to-market
126 views
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- Jan 7, 2020
- 3 min
Heavy Lifting: The Complex Reality of Data Analytics at Most Companies
Going from business problem to data-driven solution is complicated. By the time an answer is provided, the question has changed.
156 views
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- Dec 17, 2019
- 3 min
How to Avoid Hitting the “Delete” Button on Institutional Knowledge
Your data science team members have irreplaceable knowledge about your company that disappears when they move on to another company.
67 views
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- Nov 4, 2019
- 4 min
That Really Hurts! Taking The Pain Out of BI and Analytics.
BI and analytics are a bit like having a baby. It is incredibly painful and exhausting, but the end result is so beautiful, we quickly...
126 views
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- Oct 7, 2019
- 4 min
How Natural Language Processing Will Change Business & The World
Natural language processing (NLP) is a branch of machine learning and AI focused on interactions between computers and humans in the...
142 views
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- Sep 16, 2019
- 4 min
Why the Industry is Gonzo Over Augmented Data Management
Gartner projects that manual data management tasks will be reduced by 45 percent in the next three years. How? Through Augmented Data...
349 views
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- Aug 26, 2019
- 3 min
Defeating Data Complexity for the Business User
I own a 1946 Chevy pickup truck. It is a simple vehicle. No radio, no air conditioning; heck, seat belts and rear turn signals were...
100 views
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- Jun 19, 2019
- 4 min
Avoiding the Cost and Pain of BI Projects
In the interest of full disclosure, I did not come up with the title for this post. Another company did, which is why I decided to use it...
107 views
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- Jun 6, 2019
- 2 min
How MLaaS Will Benefit Your ML Integration
In machine learning, one size does not fit all. There are many different types of algorithms to solve many different problems, especially...
94 views
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- Jul 5, 2018
- 2 min
The Evolving Nature of Data Management
The meaning of words and phrases change over time. Take for instance the word ‘awful’, which used to mean ‘worthy of awe’, but has...
78 views
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- Jul 5, 2018
- 3 min
How Can AI and ML Help My Business Grow?
AI is not coming. AI is already here, powering the tools and infrastructure that can turbocharge your business, but navigating the...
46 views
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- Jul 5, 2018
- 3 min
Get More Value and Insight Out Of Your Data
There are three types of analytics that modern day data mining messiahs practice: Descriptive, predictive and prescriptive, with each...
43 views
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